Privacy Policy

Welcome to (the "Website") which is a program provided by cxLoyalty. (collectively referred to as "Company", "we", "our" and "us"). Company has a strong commitment to our visitors' and customers' privacy. We have created this Privacy Policy ("Policy") to inform you of our information gathering, use and dissemination practices for our Website and Hotel Loyalty Rewards program. If you have any questions about this Policy, please contact us at [email protected] .

Effective Date: This privacy policy was last updated on April 1, 2015 and is subject to change at any time so please check back periodically. If you continue to visit this Website and use the services made available to you after such changes have been made, you hereby provide your consent to the changes.

Who We Are

10600 W. Higgins Road, Suite 203, Rosemont, IL 60018

Collection of Information:

Personally Identifiable Information. We may collect personally identifiable information, such as your name, e-mail address, physical address and credit card information ("Personal Information") when you choose to provide it to us. For example, you may provide Personal Information about yourself when you register a Certificate, make and confirm a reservation or send us an email. We use this information to contact you to respond to your inquiry, provide you certain services and access, and as otherwise permitted by this Policy. If you contact us, we may keep a record of that correspondence. If you choose to submit content to any public area of the Website (including without limitation by giving us consent to post your content to any public areas of the Website, or in any other manner permitted by the Website), such content will be considered "public" and will not be subject to the privacy protections set forth herein.

Non-Personally Identifiable Information. Our Website may collect certain non-personally identifiable Information ("Non-Personal Information"), including without limitation your IP type, IP host address, ISP address, cookie IDs and segment IDs associated with cookie IDs, pages viewed and/or search terms entered, browser type, operating system, duration and frequency of visits, anonymous usage statistics including frequency of messaging and interaction with other users, clickstream data other log file data, or social analytics and tracking measurements that do not identify any individual. On mobile devices, we may also collect device type, make and model, operating system, carrier, user ID, similar device IDs, and information about the apps you use. Please note that we may use third party service providers to help operate and provide services in connection with our Website and these third party service providers will collect Non-Personal Information from our Website as well.

Information Usage:

Personal Information. To provide you with a single source for purchasing accommodations we have entered into agreements with select reputable third party travel companies that aggregate inventory and information from suppliers. If you choose to purchase an accommodation from the Website, it is necessary for you to provide Personal Information to execute the purchase. We may disclose your Personal Information to the suppliers (e.g., hotels, resorts) for processing. Please note that any Personal Information you have supplied directly to a supplier in any manner in the past or in the future is subject to their privacy statement and practices for which We take no liability or responsibility. We may also use your Personal Information to perform business functions, such as fulfilling travel reservations and contacting members when necessary, including when a change has been made to their itinerary or when a reservation has been cancelled. We may also use this information to notify you about new products or services and special promotions offered by Company or any of its affiliates.

If you register for an account on the Website, we may use your Personal Information to contact or send you information that you request by email, mail or phone. Additionally, you may receive e-mails or phone calls associated with your activities on the Website such as travel confirmations, updates to your itinerary, and information associated with or requested in response to an inquiry.

We may also disclose your information, including your Personal Information, to third parties who are providing services on our behalf (such as technology vendors), as well as when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the safety of any person or property. In the event another company acquires all or most of our assets, all data compiled or owned by us may be among the items transferred in that transaction. In such event, all the data will continue to be governed by this Policy. Finally, please note that if you specifically consent to additional uses of your Personal Information, we may use your Personal Information in manner consistent with that consent.

Non-Personal Information. We use the Non-Personal Information we collect through our Website for a variety of purposes, including to analyze interactions with and performance of the Website. We may also use Non-Personal Information data from third parties (such as data vendors) pursuant to their own privacy policies, and provide access to or share Non-Personal Information with any number of third parties and our business partners, affiliates and advertising clients. Similarly, we may enhance the Non-Personal Information collected via our Website with Non-Personal Information collected from our business partners.


Our Website uses "cookie" technology. "Cookies" are encrypted strings of text that a website stores on a user's computer for the purpose of facilitating and enhancing your communication and interaction with that website and for security purposes. Cookies also enable us to customize our website and offerings to you and provide you with a better online experience on the Website. Our Cookies will not intentionally corrupt or damage your computer, programs, or computer files. We and each of our business partners and advertisers may use cookies (or clear gifs, web beacons or similar devices, including devices that function in the mobile environment) to collect information from users for purposes such as tracking Website visits and to measure visitor patterns.

This information is not personally identifiable and is used only to improve the Website and enhance your experience. Cookies are not used to retrieve Personal Information from your computer or device, or to retrieve other information from your computer or device for purposes that are unrelated to the Website or your interaction with the Website. We reserve the right to disclose or utilize any of this information in aggregate form, for any purpose, in our sole judgment.

You may set your browser to block cookies (consult the instructions for your particular browser on how to do this), although doing so may adversely affect the usability and functionality of the Website.


As you use the Internet, a trail of electronic information is left at each web site you visit. This information, sometimes referred to as "clickstream data," can be collected and stored by a website's server. Clickstream data can tell us the type of computer and browsing software you use and the address of the web site from which you linked to another web site. We may collect and use clickstream data to anonymously determine how much time visitors spend on websites, how visitors navigate throughout websites and how we may tailor our advertising to better meet consumer needs. This information will be used to improve our services. Any collection or use of clickstream data will be anonymous, and will not intentionally contain any Personal Information.

Advertising and Third Party Links:

Some Website advertisers, affiliate partners and their subsidiaries may request information directly from you, or link to websites that do so. Some of our third-party website or technology partners may place their own cookies and/or other data collection tools on your Internet browser outside of our service; however, we have no access to or control over these cookies and/or other data collection tools. These other domains and /or websites are not controlled by us. We encourage our users to read the privacy policies of each and every website that they interact with. We do not endorse screen or approve, or have control over the privacy policies and practices of such third party websites. Company is only responsible for the privacy policy and content of this Website. We are not responsible for the privacy practices or the use of cookies on websites that you have accessed from this website. Visiting these other websites is at your own risk.

Security and Data Retention:

We have undertaken and will undertake commercially reasonable efforts to prevent unauthorized Internet access to user data retained in our servers, however, due to the inherent open nature of the Internet, Company cannot ensure or warrant the security of any information provided online. We retain the Non-Personal Information collected via our technology for up to two years. After that time, we aggregate the data and retain it for analytical purposes. We retain your Personal Information, if provided by you through the Website, for as long as your inquiry is active (as determined by us) and for a reasonable time thereafter, or if applicable, for as long as you remain an account holder or on our marketing list. We may retain your Personal Information for a longer period of time as needed to provide you services or as necessary to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Please note that Company will not be liable for disclosures of your data due to errors or unauthorized acts of third parties.

Website Terms of Use:

Use of this Website is governed by, and subject to, the legal notices contained at the Terms of Use available at Your use, or access, of the Website constitutes your agreement to be bound by these provisions.


As noted above, you may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences.

To be clear, whether you are using our opt-out or an online industry opt-out, the opt-out must be performed on each device and browser that you wish to have opted-out. For example, if you have opted out on your computer browser, that opt-out will not be effective on your mobile device. You must separately opt out on each device.

Please note that we do not respond to or honor "do not track" (a/k/a/ DNT) signals or similar mechanisms transmitted by web browsers.

If you receive an unwanted marketing or promotional email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails. Please note that there might be a brief delay between when you submit your request to "opt-out" and when it is processed and reflected in our systems; accordingly you may continue to receive communications from us for a limited time after you unsubscribe. We appreciate your patience.

Governing Law:

This Agreement, and the respective rights and obligations of the parties hereunder, shall be governed by, and construed in accordance with, the laws of the State of New York. The terms of this Section shall survive any termination, cancellation or expiration of these Terms.

Contacting Us:

We use reasonable processes to ensure compliance with this Policy and periodically verify that the Policy is accurate. We encourage you to raise any concerns using the contact information provided below, and we will investigate and attempt to resolve any complaints and disputes regarding use and disclosure of information. You may also request access to your Personal Information (if you have provided Personal Information to us through the Website) and information about our collection, use and disclosure of that information by using the contact information provided below. Subject to certain exceptions prescribed by law, you will be given reasonable access to your Personal Information, entitlement to challenge the accuracy and completeness of the information, and the ability to have it amended as is appropriate. You can help us maintain the accuracy of your information by notifying us of any changes to your Personal Information. If you have any questions regarding this Policy, please contact us at the address below.

Hotel Loyalty Rewards
Attn: Legal Department
10600 W. Higgins Road, Suite 203, Rosemont, IL 60018
United States

United States of America:

The Website is maintained in the United States of America. By using the Website, you authorize the export of your information to the USA and its storage and use as specified in this policy.